Last week I had the huge honor of guest lecturing in Laurel Hart’s social media class in master’s program in PR and Corporate Communication at NYU SCPS. It was nearly their last class of the term, and we had some great conversations about process and implementation of content planning and community engagement. I want to share the slides here and especially some of the links and resources. Whether you were in the class or not, I’d love to hear if there’s more you’d add or more questions you’d like me to address!
Community & Content
I’ve documented the community and content mapping processes before, you can use the slides above to see the process or review the blog post with instructions.
You can also use these links to get the templates:
Analytics and Metrics
During the class, we talked about the importance of tracking and the possibilities that exist for tracking usage beyond just your organization’s website. Here are some of the resources to help get Google Analytics set up elsewhere and make the most of it:
We also talked about user testing and storytelling with data. Here are some links to help you get started:
Learning in Action
One of the case studies I used in our discussion was last year’s To Mama With Love campaign from Epic Change. Well, as of yesterday at noon, this year’s campaign is off and running! I shared my story and my heartspace on the blog yesterday, and would love to hear what you think of their campaign, if you’ve donated or contributed a story, and whether you think love can change the world. To Mama With Love is also completely open for anyone to participate in, so visit http://tomamawithlove.org and get started!
One more thank you to Laurel for inviting me to participate and to her class for the terrific discussion!