Last week I had the huge honor of guest lecturing in Laurel Hart’s social media class in master’s program in PR and Corporate Communication at NYU SCPS. It was nearly their last class of the term, and we had some great conversations about process and implementation of content planning and community engagement. I want to share the slides here and especially some of the links and resources. Whether you were in the class or not, I’d love to hear if there’s more you’d add or more questions you’d like me to address!



Community & Content

I’ve documented the community and content mapping processes before, you can use the slides above to see the process or review the blog post with instructions.

You can also use these links to get the templates:

Analytics and Metrics

During the class, we talked about the importance of tracking and the possibilities that exist for tracking usage beyond just your organization’s website. Here are some of the resources to help get Google Analytics set up elsewhere and make the most of it:

We also talked about user testing and storytelling with data. Here are some links to help you get started:

Learning in Action

One of the case studies I used in our discussion was last year’s To Mama With Love campaign from Epic Change. Well, as of yesterday at noon, this year’s campaign is off and running! I shared my story and my heartspace on the blog yesterday, and would love to hear what you think of their campaign, if you’ve donated or contributed a story, and whether you think love can change the world. To Mama With Love is also completely open for anyone to participate in, so visit and get started!

One more thank you to Laurel for inviting me to participate and to her class for the terrific discussion!

NYU Guest Lecture: Data for Strategy Building and Storytelling
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  • Anonymous

    Amy, thank you again for sharing your expertise and time. Your discussion of data and storytelling was incredibly useful and really resonated with the class. A number of students told me after the session how inspired they were by your presentation, and I learned a number of things too. Thank you!

    • Laurel – Wow, thank you! I had such a great time and really enjoyed the
      opportunity to connect with such a smart group of people working on a
      diverse set of topics and projects. Thanks for having me – happy to

    • want to join this comment! i’ve never been there but i heard a lot of really positive and amazing things about you and what you say and the way you say it! hope so much that one day i will have a chance to be presant at you session! best wishes to you and thanks!