Last week, I had a lot of fun test-driving Qriously, a new application that replaces advertisements on smart phones with questions, creating real-time feedback about the topics you are interested in. I had so much fun, in fact, that I shared screen shots and some thoughts around the way organizations could put a tool like this to use. (If you missed it, here’s last week’s post about Qriously.) I contacted the Qriously team to thank them for access, and to ask if there was a way I could get a few more organizations connected to give it a try. And here’s the offer:
5 Nonprofits, 5000 Responses
I think there’s a lot of potential for the way organizations can use a tool like this, and I’m sure there are plenty more that you can think of! The folks at Qriously think so, too. They are going to give five organizations 5,000 responses each (these could be divided up into multiple questions or used all for one), for free, with just two stipulations:
- You can only use global or national surveys (not local)
- You have to share what you learn!
Share Your Questions to Win
So, as a way of opening up the possibilities and participation, I’m asking that organizations “submit” via the comments. If you’re interested in participating, please share:
- The name of your organization
- The question you’d like to ask
- How the question will help inform your work
As you know, I’m a big believer in community-driven processes, and there’s nothing that helps you be community-driven than tapping in and listening directly to the people you want to serve. Hopefully, sharing your questions and reasoning in the comments will help others think about the way they can survey the community at large, and sharing back what you learn will help us all!
The 5 organizations to get free trials of Qriously include:
Storiesofourcity.org – submitted by Katy Gilber
Katy did a great job of identifying a series of questions that the 5,000 responses can be divided between that can really help with content planning as well as community engagement planning.
EpicChange.org – submitted by Stacey Monk
I love the way Stacey blended the goal of getting feedback that can improve their messaging and content with the goal of spreading awareness/exposure of the brand. Great job!
Austin Civic Orchestra – submitted by Mazarine Treyz
This is a great example of targeting mobile users by asking specifically about those generations most likely to be on a phone! The question needs some work in refining the ask and providing answers, since it isn’t an open response field, though.
Neighborhood Montgomery – submitted by Takoma Horn
I think this is a great topic to break up into multiple questions. You could ask for a sentiment measurement, like “how do you feel about commercial development” and then use some of the other 5,000 responses for specific, similar to the examples Adam shared in the comments.
buildingcommunity WORKSHOP – submitted by romoseki
I’m really interested to see how these questions can be reshaped to better understand sentiment around architecture as well as even start some conversations (guide content development). Adam shared some great examples of reworking the questions to provide answer options, too.
I’m inviting all of the 5 organizations to share a guest post here after you use Qriously to ask your questions to share what you learned and how it contributes to your work!