Great reads from around the web on March 30th

I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of March 30th). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

  • Gen-Y Wants More Than Cool Brands – A new 16-country study of Millennials focused on brands has a lot to offer for insight to nonprofit organizations looking to connect with the same generation. Including: "More than one-half of US Millennials (51%) say they influence the technologies their parents adopt and 41% say they influence the products they buy."
  • A Mobile World – whitepaper – A new whitepaper from SmartOnMobile looks at how the constituents of nonprofit organizations are using<br />
    their mobile phones.
  • Growing Virtual Roots – How our online efforts led to amazing offline results – A great case study in community organizing, on and offline, from Accelerate Brain Cancer Cure. "From the perspective of a professional planner, an ideal scenario for planning an event would be to live and work in the community in which you are holding the event. However, in the world of nonprofits, where an organization cannot afford to have boots on the ground full time in all of the cities they have supporters, it is up to the event planner to figure out new solutions to the problem of “you can’t be in two places at once”."
  • <b>nononprofitspam</b>.<b>wordpress.com</b> – Check out this new blog and campaign from nptechers like Deborah Elizabeth Finn and Peter Campbell targeting an issue many of us in the nonprofit sector may not think exists, or maybe ignore: nonprofit spam. "Our message to nonprofits: Your mission is noble, and your intentions are honorable. But if you subscribed us to your organization's bulk email list without our permission, then you are sending us spam."
  • Lights. Camera. Help. Film Festival for Nonprofits – "Lights. Camera. Help., the nation’s first film festival for nonprofits and cause advocates, is officially accepting entries for the 2011 festival. Exclusively dedicated to cause-driven films, the festival and it's cash prizes for winning films gives nonprofits a new forum for promoting their causes. Last year, the festival grew in entries, reach, attendance and prize money with submissions increasing from 140 in 2009 to over 235 documentaries, PSAs and short films focusing on cause-driven issues from around the world. Submissions will be open until May 31 and the submission form can be filled out at the Lights. Camera. Help. web site. It is free for all non-profits and causes to submit their film. The festival will be held July 28-July 30 in Austin, Texas."

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