I’m really excited to [finally] announce that I’m going to be redesigning this blog/website. And, I hope it will come as no surprise to any of you when I say that I’m hoping to make it an open process!


This website has been a great place for me to post ideas and share lessons learned, store content from presentations, and share resources. But, it was always something I had as the last bullet on the to-do list to update the CSS, to change the theme, generally “make it better.” As much as I have enjoyed all that we have been able to do together in this space, I’m much more excited about what we could do together in a more organized, easy to use space.

Right now, this blog could really be categorized as a blog. But I’d like it to be seen for what it is: there are tons of presentation resources (slides, notes, videos, etc.), books/publications, and other resources. But what’s really important to me, is that there are A WHOLE HECK OF A LOT of conversations here: there are around 500 posts and over 6,700 comments! I want to ensure that what you all are saying gets a lot more visibility.


As I’ve been meaning to revamp the site for a couple years now, I knew that getting to done on this project would take more than myself! I put out on Twitter that I was looking for someone to help me redesign the site and connected with Matt Chevy:

I’m excited to be working with Amy and it’s clear that she’s established an outstanding community here. When she initially mentioned to me that she wanted to involve all of YOU in this process, I immediately bought in. In the world of online marketing and Social Media we talk about engagement and community involvement, and we hope to really emphasize this by encouraging and requesting your thoughts, suggestions and feedback from beginning to end. I couldn’t be more excited to get started; I’m thrilled to have connected with Amy, and I look forward to interacting with all of you!

Matt’s going to be doing the heavy lifting on the back end. But I can’t do a redesign without you, the readers!


So, how’s this open process going to work? Well, first of all, I’d love to hear what is most useful or valuable to you, why you keep reading and commenting, what you wish there was more of (or less of!) and any other feedback you have about doing a redesign of this site.

Next week, I’m going to be asking for lots of feedback and ideas in a series of posts. Today’s post is mostly an announcement and a heads up; next week there will be three posts asking for your ideas and preferences. That information will help Matt and I ensure that the redesign delivers on just what you want, need, and already like!

I’m really excited to update and upgrade this space and so thrilled to be working with a designer willing to work with me in this collaborative approach, keeping all of you in the process! Really hope you’ll join me next week to share your ideas.

If you have any questions or comments, feel free to leave a comment here or email me any time.


More about Matt:

Matt Cheuvront is the founder of MATTCHEVY – a Chicago-based online marketing consultancy and web design firm. With a background in advertising, marketing, e-commerce, and PR, Matt has a passion for the online medium and works with small businesses, non-profit organizations, entrepreneurs, and bloggers in improving and establishing their overall web presence.

Blog Redesign: A collaborative approach
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