Thanks, Jessica, for sharing your experience with Spredfast! There are a few different tools for analytics and I’ll be doing a webinar on listening next week. I’ll be sure to post the slides and notes as usual and will include some of the other tools.

Really appreciate you sharing back!

At SXSW someone I met told me about Spredfast – it’s a listening tool like a Radian 6, but far less expensive. I’ve been working with a demo account and am super impressed with the analytics piece especially. (No more spreadsheets!) I still use Tweetdeck to listen, but I often post through spredfast because it aggregates activity, reach and engagement across all channels.

Best,
Jessica

Thanks, Maria – great additions! I definitely agree with you. These were just notes from the presentation, and not a comprehensive blog post of my thoughts so appreciate you taking the time to add more ideas in!

Thanks for the Biz360 shoutout!

Great list of keywords to listen to. I would also add names of competitive companies and products to the list. Social media listening is very helpful in competitive intelligence. I would also recommend listening for intent: i.e. “I’m looking for a (xyz type product)” or “Any recommendations on (xyz type product)?” – this can help you uncover prospects with whom you can engage.

Cheers!

– Maria Ogneva, Biz360
@themaria @biz360

Thanks for adding in and suggesting the resource, Michelle! I really appreciate it.

I am familiar with the LikeMinds group but only peripherally; haven’t gone to anything yet – I’ll be more proactive about checking it out though!

Thanks again