Woohoo! Thanks, Karrie – so great to hear you’re in 🙂

Todd, really, it’s my pleasure to help and share any ideas/feedback I have. Am so excited for the campaign and hope to see a picture very soon of a bald CEO 🙂

Todd-

So great to have your feedback and insight weighing in here! Thanks for joining the conversation. I’m so glad to have provided some useful recommendations for the team and the campaign – my pleasure!

The participation of the CEO in the campaign is another prime example of the many ways to make community more visible that could be improved with this campaign: I knew that he had a fundraising campaign page as I was given a direct link to it, but once I had closed that page and was navigating information about the campaign from the Totally Baldacious website, I couldn’t find a link back (let alone the profile and story of his participation). As you say, his participation has inspired many others to participate and/or give and it’s a terrific story of the CEO getting his hands dirty for the cause, too 🙂 It’s just a matter of pushing the stories and the inspirations out into the spotlight!

I’m really happy to see that you are sharing stories on the blog. But, I wouldn’t have found that blog had you not provided the link as I was looking for information and resources from the Totally Baldacious campaign site. In this case, I think it’s just a matter of ensuring your content matches the location – be sure campaign-related content is accessible and clear from the campaign site. Great that it isn’t only on the campaign site, otherwise people who visit your blog or the organization’s website may not find the campaign!

Thanks for all that you’re doing and I hope the Baldacious campaign sees a lot of fundraising goals met and bald heads 🙂

I was glad you found the ‘calls to action’ clear in the What Works section. We wanted to craft a campaign that allowed people to participate at different levels, but honor our patients by emphasizing the solidarity that participating in this campaign signifies. That’s something that has resonated clearly on our Facebook Fan Page (www.facebook.com/baldacious ), as well.

Under What Could Improve your comments are very helpful, especially the point about making participants more visible (loved that!). This is great feedback for us to apply as the campaign and program evolve.

Last week, our President and CEO, John Walter, joined the campaign (see: http://totallybaldacious.llsevent.org/CEOJOHNWALTER ) – with a bold, if not baldacious, goal to raise $50,000. His participation has been an inspiration to staff and volunteer leadership, alike, as well as the patients who’ve voiced their support online. His participation and support have been galvanizing for this campaign.

Finally, we’ve been posting stories every other day on the @LLS Blog (see: http://community.lls.org/blogs/atlls ) of participants and supporters and we’ll continue to do so through this month. Perhaps we can feature you in a post?…:)

Thanks again, Amy!
All the best,
TW
Todd Whitley
VP eMarketing
The Leukemia & Lymphoma Society