Monthly Archive for February, 2010

Great reads from around the web on February 23rd

I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of February 23rd). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

  • Social Media Today | ROI: How to Measure Return on Investment in Social Media – A great post from Brian Solis on Social Media Today discussing the ROI of social media. This is a really great post to read for anyone thinking about how to measure, evaluate, and even consider the impact of social media use (and that should be everyone). "Over the years, Social Media experts attempted to redefine ROI for a new era of influence. While some introduced alternative philosophies for measuring the nuances tied to social media, others wondered aloud whether ROI simply wasn’t necessary as the tools and methodologies for analyzing yields didn’t yet exist. And furthermore, by focusing on justification and metrics, we were distracted from the primary objective of building relationships and cultivating dialogue. … But that was then and this is now. In 2010, we enter in to a new era of social media marketing, one based on information, rationalization, and resolve."
  • Cause Fatigue #4Change Recap « 4change – Did you miss the recent #4change twitter chat? The February chat focused on cause fatigue, but if you missed it, Zero Strategist has done a great recap of the conversation and highlights. Check it out!
  • The Collaboration Prize – Search Database – Wow! Check out this great resource – a database of collaborations! "The first phase of this database of nonprofit collaboration models (currently consisting of the 176 nominations deemed eligible for The Collaboration Prize in 2008) contains the information submitted by each nominator in response to specific questions about the nominated collaboration. Additional models of collaboration from The Collaboration Prize will be added soon. While the contents of the first phase are limited to data contained in the nominations submitted in 2008, the next phase of the database, to be launched in the next few months, will have an interactive component, whereby the existing data can be updated and the database can be expanded by adding new collaboration models that were not part of The Collaboration Prize project."
  • Welcome to Kopernik – "Kopernik — www.thekopernik.org — a new non-profit venture that provides life-changing technology to the poor, launches today. Kopernik makes technology designed for the developing world accessible through the Internet and by harnessing the power of individual donations. Kopernik’s aim is to bring this technology to the poor in developing countries via the site, and link them to individuals willing to make a donation towards the purchase of the products. It is the brain-child of Ewa Wojkowska and Toshi Nakamura who have extensive experience in international development as UN staff members." Check it out!
  • New Ideas for Promoting Physical Activity in London – "The Go London social innovation competition is a call for ideas on how to make London more active, the first of its kind to be energised by the groundswell of optimism surrounding London hosting the Olympic and Paralympic Games in 2012. It is a shared movement to create a city where physical activity is a normal part of Londoners lives and contributes to making London a more livable, sustainable and healthy city.

    The project aims to help improve activity levels of everyone by finding out what's already out there as well as asking people for their ideas on how they think London could become more active. In the same way that stories can come from anywhere to inspire others, and we'll hope to capture as many of these as possible, simple, life changing ideas can spring up too. Through the creative use of social media Go London hopes to capture as many of these ideas as possible."

  • Facebook Causes: Not just for Individuals: ICT Hub Knowledgebase – The Knowledgebase from LASA is a great place to find articles on all kinds of topics related to technology for organizations. I wrote an article for them on how organizations are using Causes and it's now up. Visit the knowledgebase if you want to learn more about Causes but also head there to find some valuable resources on hardware, software, social media and more.

Live Blog: Is Technology Really Good for Human Rights

Tonight, I attended a live panel discussion on the question of whether Technology is Really Good for Human Rights, or not.  Below are live notes – apologies for spelling and grammar – that follow the main points and audience q/a.  Enjoy!

Context for the event from Rory Cellan-Jones:  Prevailing ethos of the web has been libertarian, optimistic about the potential of the internet to be a medium of free expression and break down barriers.  That ethos continued until the last three years or so with issues in Burma, Iran, and China.  We’ve seen potential for those unsympathetic to the cause to use the technology too – a bit of an arms race created.  Technology is amoral – it doesn’t care. In Iran we’ve seen it used to get out information and resist censorship but have also seen it used by the government to alter a mobile phone system and monitoring calls.

Tweets and highlights from this event on Twitter at #AITech

Panelists include:

  • Susan Pointer, Google’s Director of Public Policy & Government Relations
  • Andrew Keen (via video), author of Cult of the Amateur: How the Internet is killing our culture
  • Kevin Anderson, blogs editor of the Guardian
  • Annabelle Sreberny, Professor of Global Media and Communication, School of Oriental and African Studies (with special interest in Iran, bloggers & social media)
  • Rory Cellan-Jones, Technology Correspondent for the BBC, is chairing.

Susan Pointer: declaring an interest as a passionate advocate of the potential of internet technology. When it comes to the potential to underpin human rights, for me the question is not technology good for human rights but is the access to information, the ability to connect with people online, to use online tools to mobilize offline activities, to question wisdom, and shine a light of transparency – it’s a useful tool for promoting and underpinning human rights. So, the answer is yes as a tool. The access to information drives knowledge. The technology itself is not intrinsically good -at Google we are advocates for free expression on the internet and free access for all; the technology istelf is and should be a neutral platform for this. it does not itself dictate who does the communicating or how we assess the communications. Nor does it require that we leave our human faculties at the on switch – the internet democratizes the channels.  Rather than ask if the tool is perfect or not, we should work together to make it a perfect tool, keep the internet platform healthy.

Andrew Keen: I would never argue that technology is against human rights. When it comes to the internet, you can of course find lots of examples where twitter or facebook or email have been used by governments or corporations or regimes. But, the tools of the digital revolution are used by those against the regime but are equally used by those in the regimes.  Because of the natural of the internet, where traditional intermediaries have been done away with, it’s increasingly easy for regimes to use this supposed democratized media for their own.  I haven’t seen that much proof that internet has changed [post the Obama election]. Changes come through people and culture and not through technology. I’m not arguing that it is bad, but the internet isn’t necessarily good for human rights.

Annabelle Sreberny: Communication technologies have been good for human rights since we created the alphabet. These are tools that can perhaps accelerate the speed of information and the number of people involved, but it’s always had the potential for change. Politics is communications by another name. Communication technologies have always been used for political change, especially with Iran. 1905-1911, people were publishing in exile, printing and sharing over the boarder, etc. in Tehran. 1975 revolution used leaflets and cassette tapes helped mobilize and push the revolution. Youtube and facebook are just the new tools for political change. Western audiences came to know Iran through the 2009 election, the internet had been the place where you could find politics happening inside Iran when in person it was very hard there.  For example, the internet was important because it was difficult to organize offline. Given the difficulties of face to face politics and public space control, many of the people 30 and under stay home where they can be online and be free. They are inventing it for themselves. One thing that internet technologies can do is the bringing together across boundaries – so, the diaspora are slowly invited back into politics. Which causes a lot of Iranian politics to take place outside of the country.  This is politics – we need the good and the bad; the cyber army, the 10,000 bloggers claimed to be trained by the national guard, etc.  In Iran the regime hasn’t yet shown itself to be as savvy as the green movement.

Kevin Anderson: I think in terms of human rights and damage of censorship the internet has been a net good.  Without social media, we wouldn’t have been able to provide the kind of information that was available. It would have been a blackout of information but suddenly there’s a way to get it out. The Guardian had an injunction to gather all the names of the people who were killed and detained and that’s something that would have never been possible without the internet. I think what we are learning is that increasing the freedom of information isn’t all that’s needed to free those living under extremist regimes.  People point to Obama but it was actually a perfect marriage of the internet and traditional pounding on doors. The internet can be problematic – some of the debates can become quite divisive online instead of cohesion. I think underlying slacktivism isn’t enough – you can’t just turn your profile green.  Just as the Guardian used crowdsourcing to get the names of those detained, the government is using crowdsourcing too. Security is going to be increasingly one of the things that internet activists have to learn. Today, a China official said the internet is a new battlefield without gun powder. The incident with Google in China has made aware the increasing militarization of the internet – targeted attacks against corporations and activists and that’s the most worrying development.  These are sophisticated attacks and as the regimes become more sophisticated in espionage methods, people engaged in human rights will have to live in a new threat environment.

Questions:

Isn’t there plenty of evidence that technology is actually bringing information to societies in a way that was not possible 20 or 30 years ago?  Isn’t accelerating the process by which people can take on governments?

Andrew Keen: The wall in Berlin was open by accident by a guard, so you could argue that the internet is a distribution of knowledge so that would have never happened. The internet is actually a really effective tool for maintaining regimes.  So, this organization of knowledge could actually be a good thing for demoralizing government.  The more knowledge there is in the world, the easier it is to spy or look into the knowledge.  Let’s not delude ourselves that the opposition are Luddites.

We always thought of the internet as a free space with free spirits, anarchic, but it’s actually becoming dominated by a few corporate players, like Google. It has said a lot about it’s commitment to freedom of expression and so on, but it’s first duty is to it’s shareholders just like any other corporation.  Given that, how profound is Google’s commitment ever going to be to human rights?

Susan Pointer: First, Google’s size – we live or die by the trust users have in our services. We have no contract, tie-in, etc. – most all of our services are free.  Those users are free to choose whether to use our services or elsewhere. We retain their loyalty by providing services they want to use and having protections in place that they trust. It’s very different than your traditional model. Without a doubt, every user is important to our business but every user has the choice. Do we want to keep you? Of course, so we have to keep innovating, providing exciting services and that’s what drives. We support an open and competitive environment that is based on user buy in. In terms of our commitment to online freedom of expression, from the beginning our motto has been to do no evil – it means we are committed to providing as much access as possible.

Even in China?

Susan Pointer: We took the decision as a very complex – google.cn  It was not an alternative to the normal site. We found that there were users in China couldn’t access the .com site so it was created to give them access.

There was no commercial imperative behind that?

Susan Pointer: It was absolutely based on what would provide the most access to our users there. What that means  is that in order to set up the .cn site we had to be compliant with Chinese law. Which meant self censorship of the results. We would do that, we would not provide access to the .com site so you could still get results there, and on the .cn site we would provide a message when censorship was happening so the user would see when results were being withheld. In light of our investigations of attacks on the human rights activists, we have taken the point that we are no longer comfortable self censoring results and are pursing how we can provide results without censorship with China which could mean we have to discontinue use there.

Historically, people have used all kinds of methods to fight for human rights. Is there evidence that these tools are making the fight easier?

Annabelle Sreberny: The arguments would have to focus on the speed and the numbers of people involved. It’s about scale. They work like memes, the speed people react and join in.

Slacktivist term, is there not a danger that 20 or 30 years ago there was far more intensity because easy technology wasn’t there. You had to get face to face with people.

Kevin Anderson: I think it’s a bit of both. The idea that social media completely transplants face to face – one of the difficulties is that it isn’t an either or. I think there are people who say “yes, there are people who have said I’ve changed my avatar green…” One of the things with Dean’s campaign initially was that they had huge amounts of online activism but had problems turning that into real life work. It can be broad but shallow. The power of the Obama campaign was translating online activity to real world impact. Translating a click into someone on the streets is the step it takes.

People have seen technologies for a force for good and bad – in Iran you have to say that there was a unique set of circumstances. Before the election you had a population that had migrated to the internet, a government who had let them have that space. After the election that space exploded and the government was slow to catch up. But now they are catching up, with the cyber army and beyond. The question is how can we make it a force for good?

You use the term slacktivism about people in the west – the point that needs to be made is that internet lets people participate in the activism without the fear, true there is the other side of the coin…

Kevin Anderson: The point I’m making is that politics is communications but it is also a number of other actions, especially when you are dealing with regimes that have been successful at staying in power. You have to use all the tools of politics to make that change. While freedom of communications is key, there are a number of other steps. As regimes get more sophisticated, like we see China exporting some of it’s internet controlling tools elsewhere (like Iran), the methods have to get more sophisticated. If you show support you are lazy – no. But there has to be a number of people taking actions in the real world, too.

Annabelle Sreberny: Mousy solidarity – how easy it is to click on a petition, and so on.  Why the sense of solidarity? Because we don’t ave politics like this – it feels good to be part of it. We feel like we can participate.

Our attention span is ever shorter, time is relative.

Kevin Anderson: If it’s going to be that transient 24-hour news cycle, that sustained action is key. Once the novelty wears off, breaking through the media cycle is difficult. In Iran, it’s quite clear, this is a long sustained struggle and isn’t something that’s going to happen quickly. You had more democratic and open societies with the Velvet and the Orange revolutions. With the Chinese, the point they made was that we have to control information otherwise there will be chaos.

Susan Pointer: It was the immediacy that played the role in creating interest in Iran. Had that information come out weeks later it would have been restricted to academics and others pouring over the information. It’s important to sustain that information and interest. The discussion about membership of an organization and what it means to be active: lots of people would have joined a group or gone to a meeting without contributing. The power of showing numbers online can be more powerful than showing up online. We need to look at how membership and participation are defined. Where does the pressure come from on an international exposure. How we defend the nature of the internet: it makes institutions and governments nervous. We need to be as vigilant in our spaces as internationally to keep it without gatekeepers and screeners. That’s what will keep it a source of immediacy.

The deision making process by Google – with Iran it can seem clear. What kind of process does Google go through to make those decisions?

Susan Pointer: Once we created google.cn we had to meet compliance. In general terms, I spend a lot of my time with issues where access to our services are restricted and we work to fix it. The open access to our services – it shouldn’t matter where in the world you are, you should be able to access services.

Is the speed and scale of internet communications a bug as well as a feature?

Kevin Anderson: My experience online is largely positive. The places where i see the most animosity is news sites. And that’s not the internet to me.

There’s debate between those who say you should be able to say/do anything and those that say other people’s human rights are at risk in that situation.

Kevin Anderson: I can only speak for myself but I wouldn’t say anything online that I wouldn’t say face to face. It’s said that it is still so new we haven’t created social mores for it. I remember when the AOL newbies came on and we thought they were ruining the internet… if you are saying things you think would turn you red if you were saying them outloud, then you probably shouldn’t say them.

Climate change and climate gate – what are the social media implications?

Kevin Anderson: as a journalist, yes, we want to present all sides but do we present all sides as if they are valid? At the Guardian our editorial decision is very different than at the BBC. We can take a stand. I believe strongly in objectivity but it can be a difficult thing in fractious debates like this. It might be a bit beyond this debate.

If corporations are immoral – one of the reasons we expect corporations to be moral is because Google wears morals on the sleeve, etc. Where does the openness of information infringe on human rights (like Google Buzz – there was no consent for followers, etc.)?

Susan Pointer: mission, people, leadership and so on decide who a company is. I chose Google because I felt that it made good decisions. It’s easy to disassociate ourselves though. One thing I would say from our perspective is we follow through from the way we communicate, some would argue we are too open but I think that’s part of the process to engage with users. Buzz is one where we thought we had the controls in place but the options that were there could have been better with visibility – and we responded immediately.  We do have the ongoing discussion with our users. Privacy comes down to individuals having choice, transparency and control. Transparency in the human rights space is interesting – we want the option to be anonymous but we also want to know who is saying something.

Google’s business depends on knowing more and more about users – behavioral advertising. Isn’t that going to be difficult to walk that line? You have to make bigger profits and that lies in knowing more about your users.

Susan Pointer: Majority of our advertising is contextual – the search you made and the content on the page. We hold IP addresses, and not users. You can also opt out permanently of being associated with certain things. In settings, users can have the option to opt out, or opt in to certain things.

Annabelle Sreberny: So much of the content from Iran was user generated content sent to the media – what’s happened to that? Why should we be working for free for large media? Facebook is increasingly hard to excavate. People put content online that they want to share but you can’t get to it. What happens to the content we are putting up there?

Do you think access to technology will be acknowledge as a basic human right like water and shelter? Is it trivializing human rights by associating the internet with it?

Kevin Anderson: Yes. Technology – internet is about communications. We already have universal access provisions for things like telephones. Technology infuses my life. What we are seeing now is not that people don’t have access but choose not to have it. Why do people exclude themselves and what are the resasons? Especially in a technologically advanced country, that becomes a bigger issue.

Susan Pointer: When we are talking about technology we are taking it from the point that you have access to it. We have to consider the fact that in many places of the world people still don’t have access. We aren’t just talking about changing governments but giving citizens access to information at all.

Should Amnesty be fighting for the right to access the internet?

Annabelle Sreberny: Article 19 – the fundamental mission. THe right to community is all about access. Thinking about the right to communicate opens up many interesting issues.

Is there any indication that Amnesty is doing better now with technology?

Amnesty Rep: You can argue yes. If you look at Amnesty’s history, 49 years ago people wrote letters to get people out of prison. Once we had fax machines, we started having urgent actions to send a fax. Now we coax people to send emails. Technology gives us new ways to do things.

I would imagine a letter or a bag of letters 20 years ago was possibly more effective than a million emails today.

Amnesty Rep: It explains why we’ve never given up on letters. To some extent you can delete your inbox really quickly than you can get rid of a bag of letters. But it also means we can get information quickly and from everywhere quickly.

What technology means for people who are experiencing a crisis who don’t have access – don’t make it onto twitter, don’t make the news cycle?  Like Sri Lanka where pictures weren’t getting out.

Annabelle Sreberny: There were also huge demonstrations elsewhere pulling in the diaspora.  They play a role in alerting the media in other places. We can fall into the trap that one technology takes over from all others. Other technologies are still around. With the diaspora, you just need to get enough people to pay attention that they can spur the media.

—–

“Tonight’s event is one of a series of events linked to Amnesty’s forthcoming Media Awards, which recognize excellence in UK human rights journalism. The Digital category, won last year by Wikileaks, awards innovative digital content appearing for the first time on a UK-based website and covers news, blogs, features and comment or debate, audio and visual material. This year a new Sponsorship Fund will help smaller media outlets cover their cost of entry, opening up the awards to more blogs and less-mainstream sites. Closing date for entry to the awards is 1 March, more details at www.amnesty.org.uk/awards

Vote for your favorite examples of Social Media for Social Good

The Social Media for Social Good collection from NTEN and NetSquared calls for your case studies in leveraging social media tools in your program work.

Social Media for Social Good

Everywhere you turn, you’re hearing about social media. Especially when it comes to fundraising. But at NTEN and NetSquared, we know that social media is good for a lot more than raising money. We know that social media can be used to change the world. That’s why we’re launching the Social Media for Social Good case study collection!

Whether you’ve run a successful advocacy campaign, integrated social technologies into your education programs or have found innovative ways to use social media to further your mission in any other way, we want to hear about it.  There is still time to submit your case study – but hurry!

Why participate?

We know that one of the best ways to learn is to hear how others have succeeded before. Submitting your case study means you can share your story with others looking to learn and explore the social media for social good space.  It also means that you’ll be entered into our competition:  We will choose 3 case studies to be featured in our session with Beth Kanter at SXSWi this March!

Vote!

Over the past month, organizations have already submitted their case studies and now it’s time for you to cast your vote! Rank your favorites to help decide which case studies are featured at SXSWi.  (Don’t worry, if you haven’t submitted yet, you can still do that, too!)

Deadline for submissions and voting is February 26th!

A Totally Baldacious Campaign

Don’t worry, I’m not trying to start an adjective revolution! Totally Baldacious is the latest campaign from The Leukemia & Lymphoma Society and it’s turning heads! Well, it’s turning them bald…

“The Totally Baldacious campaign is a great way to show your love and solidarity with cancer patients while you help raise awareness and funds for cures.  Whether you decide to shave your head or color your hair, you will be helping The Leukemia & Lymphoma Society raise money for much-needed, life-saving cancer research.”

I really like so many aspects of this campaign that instead of simply changing my profile picture or tweeting about the campaign, I wanted to take a closer look, share with you some of the elements that are making it a great campaign, and some suggestions for ways it can be improved.

What Works:

Microsite: Creating a space for your campaign that is separate from your organization’s website can be really helpful for those new to your work or finding your campaign via social media.  People know they are in the right place, any tabs or links they click on will help them learn more about the campaign (and not get lost in the various sections of your organization’s website) and target information to them about the rest of your work based on their interest in the campaign.  Creating a separate web space isn’t always necessary, but in this example it really works.

Options: The barrier to entry to the Totally Baldacious campaign is low enough that everyone can participate in a way that contributes to the campaign, but that they are still comfortable with.  Asking people to shave their heads is a big deal, so creating innovative ways for them to join together without having to commit to something they just can’t commit to is really essential to high participation numbers.  Encouraging people to lighten the color of their hair instead of shaving it, or changing their online profile picture to a bald head to raise awareness all play on the same theme for support of those who’ve lost their hair from their fight with cancer, but don’t make people feel bad if they don’t want to “go all the way.”

Calls to Action: What may seem simple, is often very difficult to achieve, and in this case it’s the calls to action.  The Totally Baldacious campaign, though, does an excellent job making the calls to action clear, consistent, and do-able.  It’s so important that your calls to action – both buttons and actions – are the same throughout your site or campaign space (don’t want people getting confused about what you want them to do) and are easy to identify quickly (don’t want people poking around trying to find how they can participate).  Make it as clear as possible, like they did, with a “how can I participate” section.

What Could Improve:

Visible Goal: Even though the calls to action are very clear, the goal of those actions is a bit muddled. Is it to raise money? Is it to raise awareness? Is it to grow the list of supporters? It can’t be all of them.  It can be one, and the others can be bonuses; but all three can’t exist together as the ultimate goal.  Depending on the page you are on or the call to action you are joining, the goal you are helping to reach can be different.  It would be great if all signs pointed back to the same place.  (Individual fundraising pages have goal meters, why not an overall goal and thermometer graphic?)

Visible Participants: A campaign like this draws on the power of social media and the networks of it’s supporters. People that change their profile image to a Baldacious bald image (like mine above) should be able to see others who have done the same, and those who haven’t done it yet should get to see the latest newly-bald faces to inspire them to join.  People contributing money to an individual’s campaign or to the campaign over all should be able to see other’s who have donated, and those thinking about donating should be able to see other recent donors to inspire them to give.  These are just a few of the many ways to make the participating community more visible.

Movement Building: Don’t ever forget that what we are trying to do isn’t just get people to change a picture or donate money; it’s to change our world into one without the issues, illnesses, and struggles too many people face every day.  With that in mind, it would be great to see the Totally Baldacious campaign create a global-facing or at least globally open portal, too – through the way participation is made visible (previous point) or in other ways.  I see such potential in campaigns that get it right on so many levels to also get it right by catalyzing collaborations and truly building towards a movement.

—–

Thanks to all those at The Leukemia & Lymphoma Society and everyone else who made the campaign possible.  It looks great, is creating some fun ways for people to join in, and I hope it continues towards success!

If you haven’t yet, why not make yourself Totally Baldacious?!

Top 5 from Stanford Social Innovation Review

I’m so thrilled to share the news with you all that my blog post, Online Community Building: Gardening vs Landscaping, was the most popular blog post on the Stanford Social Innovation Review’s opinion blog in 2009.  It is such an honor to me to contribute to the valuable collection of knowledge and insight at SSIR and to have a piece rank so highly is too good to be true!

Thank you for all those who follow my contributions on the SSIR blog and continue to spark interesting and challenging conversations on this blog.  I’m so thrilled to be part of this community!

Check out the Top 5 SSIR Blog Posts!

The Social Media Response to the Disaster in Haiti

I have a guest post up on the NTEN blog discussing some of the ways social media was put into action as soon as the earthquakes struck in Haiti:

When disaster strikes, we want information as soon as possible and we want to help just as quickly. How can we do that? Whether we look at mapping tools, fundraising, or missing person systems, the social media response to the January earthquakes in Haiti all leverage the powerful technology we can hold in our hands: our mobile phones. But the way we think about and turn to social media in a time of disaster is changing.

The disaster in Haiti is a perfect example of these changes: the impact of the Real-Time Web and the power of our phones.

Read the full post to learn more about mapping, mobile fundraising, volunteering and the Real-Time web impact:

The Social Media Response to the Disaster in Haiti

Great reads from around the web on February 11th

I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of February 11th). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

  • Oxfam in Haiti – Google Maps – This is a great example of how you can use a tool like Google Maps to tell a story and provide easy access to information – great job Oxfam! "Oxfam is responding to the biggest earthquake for 200 years in Haiti. This map shows some of the sites where Oxfam is providing water and sanitation, as well as employment through the cash-for-work program. Oxfam has reached 100,000 people across multiple sites and is aiming to reach 500,000 total over the next six months."
  • Download the 2009 Data Ecosystem Survey Report | NTEN: The Nonprofit Technology Network – NTEN just released a report on the data ecosystem in nonprofit organizations – it's free for members, but $50 for non-NTEN members. "The data ecosystem is the collection of tools we use to manage all the ways we interact with donors, volunteers, activists, and supporters. We wanted to find out how happy organizations are with each of the tools they use, but also what tools make up their ecosystems, and how happy they are with those ecosystems as well."
  • 5 Ways to “Emerge” as a Nonprofit Leader | Rosetta Thurman – "Many young nonprofit professionals are waiting until they get the title of “Director” to lead. They are waiting until their older colleagues deem them “ready” to lead instead of emerging as leaders in the here and now. But what we have to understand is that this behavior doesn’t benefit our organizations nor the communities we seek to serve. What we have to understand is that we need as many young people as possible to emerge as nonprofit leaders, even if they don’t have a title. The future of the nonprofit sector depends on it."
  • 5 Real Challenges For Non-Profit Texting Campaigns – "Given the many aspects of texting, from technology to communications, non-profits need to consider SMS with their eyes wide open. Causes may even want to consider alternative mobile channels for communications and fundraising. Here are five things non-profits should consider before pursuing texting."
  • A Consumers Guide To Low-Cost Data Visualization Tools – Check out this great, free report from Idealware! "You've got data. How do you transform it into charts, graphs, and maps that will help your audience understand the data and move them to take action? This 30-page independent Idealware report provides an overview of the types of graphic formats that might work for you, and then compares eight low-cost tools that can help you create them."
  • Glasspockets – Check out this new resource from the Foundation Center:
    "With Glasspockets, the Foundation Center and its partners hope to:

    * Inspire private foundations to greater openness in their communications.
    * Increase understanding of best practices in foundation transparency and accountability in an online world.
    * Illustrate how institutional philanthropy is relevant to the critical issues of our time.
    * Highlight the many stories of philanthropy that show how private wealth is serving the public good.
    * Illuminate successes, failures, and ongoing experimentation so foundations can build on each other's ideas to increase impact."

Interview: Marshall Kirkpatrick on the Real Time Web Report

The Real-Time Web and Its Future, a new report from ReadWriteWeb, focused on the changing ecosystem of the Web, one that runs in real-time.  “For the following report, we interviewed 50 companies, developers and executives building or leveraging real-time Web technology. We combined that research with insights gained from more than 300 industry leaders that participated in our Real-Time Web Summit in October 2009. The end result is an extensive, authoritative premium report: The Real-Time Web and its Future, edited by ReadWriteWeb lead writer Marshall Kirkpatrick.” I recently had the opportunity to connect with Marshall to discuss the report and the insights RWW discovered through the process of aggregating and distilling so much information from experts and Web users.

Review the Table of Contents and read the report introduction now, or learn more in the following interview.

First, what does the “real-time Web” really mean?

It means different things to different people, but the most literal meaning is probably this: real-time systems push information from a publisher to a subscriber (be they a human reader or a machine consuming information) as soon as it’s available, without the subscriber having to ask if there’s anything new.

Think of how Facebook notifies you that you have new messages without having to refresh the page, or the way your Instant Messaging client shows you new messages as soon as they are sent. The underlying technologies used in those kinds of circumstances are now being integrated into all kinds of other websites because real-time delivery of information changes the user experience radically and offers all kinds of benefits. It’s smoother for users, users and systems get to take action immediately on new information and it’s much more efficient, meaning that your technology can do more with less computing expense.

When did RWW start focusing on the real-time Web?

Probably middle of 2008. Like people generally do, we thought about the impact that Twitter and Facebook were making on the web. When we looked deeper though, we quickly found out that there is far, far more going on in the real-time web than those two services.

For the report, you interviewed 50 Web experts – what were some of the surprising things you heard?

I was surprised to learn how broad this field is. We talked to people working with public records extraction in real time, with designers building lightweight, real-time presentation sharing tools, Google engineers have some incredible ideas about ways they hope that their PubSubHubbub real-time protocol will be used – stuff like real-world sensor networks and contact info syncing. When I started those interviews, I knew there were broad possibilities but I had no idea how broad.

How has the real-time Web already impacted nonprofit organizations or those focused on social impact work?

One of the organizations I did an interview with was the American Red Cross. As they say, “at the Red Cross, the real-time web saves lives.” Real-time information delivery has changed the way that organization works in radical ways. It’s amazing. Disaster response work that used to take days now takes minutes, using a combination of Sharepoint, mobile devices and airplane surveillance. The Red Cross also pays very close attention to the rest of the real-time web, though. I was fascinated to find out that the team at HQ is full of fans of the Breaking News Online iPhone app.

What impacts are right around the corner?

Organizations that choose to do so are already able to run circles around the web using these real-time technologies. I expect that some will do so and many will not. It will be like the difference between organizations that developed an effective web or email presence early vs. those that did not. If organizations want to be relevant and effective, they will need to incorporate some elements of real-time information delivery into their work flow. Be that pushing real-time updates out to their websites and supporters, consuming updates on breaking news in their sector in real time, or collaborating remotely in real time. Using only the parts of the web that you must refresh for updates, when you remember to do so, be they email or web pages, will soon feel like putting your ear up to a tin can with a string connecting it to some other tin can far away. I don’t mean to say that everything will be real time and you must always live in that flow, but I do believe it’s fast becoming an essential form of engagement. Not just because everyone is doing it, either, but because it’s really very useful.

How can nonprofits or social impact groups take advantage of the real-time Web?

There are as many ways to take advantage of the real time web as there are to use the web in general. Here’s one of my favorite stories though. Some time back I was doing a workshop for nonprofit communications people and one of the attendees worked for a women’s advocacy organization. As a proof of concept, we took the RSS feed of the New York Times and filtered it for keywords related to her organization’s areas of interests, I think we used Yahoo Pipes to filter, it might have been FeedRinse.com, but that’s not hard to do in many different ways. Then we took the filtered RSS feed and we ran it through an RSS to SMS/IM alert service. I use Notify.me a lot but even faster than that now is an iPhone app called Nofitifcations. Or have your team’s geeks check out Superfeedr.com. So the idea was, this person could then watch the NYT feed automatically, get an SMS or IM alert whenever a relevant story was published and then she could call up her local newspaper or other press. “I don’t know if you’ve heard about this story breaking on a national level,” she could say, and or course they probably hadn’t because they don’t have robots watching for these things automatically, “but if you’d like to cover this topic on a local level, our Executive Director is an excellant source for information.” That journalist will love you for it. Do that enough times and your organization, no matter how small, will have a chance to grow its public profile substantially.

That’s just one idea. There are countless other ways that real-time information delivery can be leveraged by nonprofits. From live video to live updates to live collaboration, more and more experiences online are going on in real time.

How can we follow you and RWW as well as other leaders examining the real-time Web?

I’m at Marshallk.com, we’re at ReadWriteWeb.com, on Twitter I’m @marshallk and the whole ReadWriteWeb team is at http://twitter.com/rww/team

We’ve also assembled a list of real-time web industry thought leaders at http://twitter.com/rww/real-time-web

Review the Table of Contents and read the report introduction now, or buy the full report from ReadWriteWeb.

Technology for Change Contest: Win a new computer from HP!

Technology for Change

What’s your favorite example of technology helping people create positive change in the world? I think there are too many to count, really.  For example, simply review the hundreds of ideas listed in NetSquared’s Project Gallery and you’ll quickly see that people from around the world are hard at work leveraging all kinds of technologies to create positive change for communities tackling many different issues.

One example that I’ve blogged about before is the annual project from EpicChange: Tweetsgiving.  During the US Thanksgiving holiday, Tweetsgiving asked people around the world to use Twitter to share something they were grateful for and include the link to the Tweetsgiving site (where people could donate to help build a library, classroom and more for the benefiting school in Tanzania).  This year, the Tweetsgiving campaign also asked people to gather in person, offline and have gratitude parties, where people could also donate in person to the project.  You can see the numbers (from tweets, to dollars, to videos and more) on the EpicChange blog here.

Enter the Contest

As part of HP’s Create Change initiative, they want to initiate a dialogue on how technology and individuals create social change – and to do that, they have partnered with bloggers like me that think we know a few folks with ideas on that subject! (Looking at all of you readers, hint hint!)

HP is giving away a new computer and printer bundle to the winner selected in the contest – and we all have the added bonus of learning about ways others have leveraged technology and finding case studies that can help us in our work.  I’m really looking forward to hearing about the projects you find inspiring!

To participate in the contest, follow these easy steps:

1. Answer the same question that I discussed above:

What’s your favorite example of technology helping people create positive change in the world?

2.  Provide your answer in the comments below (if you’d like to blog your answer on your own site, simply leave a comment here with a link to your site to be sure it’s included)

3. You have until February 28th to submit a response to the question

On March 1, I will select a winner at random (all commenters who answer the question will be put into a hat and I’ll draw one at random).  The winner will be announced here in an update at the bottom of the blog post that day.

So, get your submission in and be in the running for a new computer and printer!

(To find out more about HP’s Create Change initiative, visit their website or Facebook page.)

UPDATE: Winner Announced

As promised, I took all those who commented on this post and chose one at random. Actually, I wrote everyone’s name on a slip of paper, put them in a measuring cup, and my husband chose the winner at random. I even took a picture!

So, congratulations to Ryan Long!  You’ve won the contest for a new computer and printer bundle from HP, and will be connected to process your winnings.  Thanks again for sharing your favorite example of technology for social impact: LiveMocha.com, a website where people can learn and teach languages from around the world.

Thanks to all those who submitting comments with your favorite examples of technology for change! I’ve learned about more projects and seen some of my favorites mentioned. I hope you all find more organizations or tools to use, learn from or support, too!

New on SSIR: Effects of Joining the Conversation

My latest post is up on the Stanford Social Innovation Review opinion blog. You can read the post and join the conversation over there – it’s also copied below.

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It’s not a surprise to any of us that social media is changing the way our organizations work, not just communicate. The lessons in social media are especially important for organizations working with the public, whether it’s public service or opinion. The Hatcher Group, a Maryland-based public affairs and communications firm, released a great report this past Fall called New Media & Social Change: How Nonprofits are Using Web-based Technologies to Reach Their Goals (PDF). Despite the generic title, this is a report chock full of examples, best practices and data about the effects of joining the conversation online.

The 30 participating organizations in the report are members of the State Fiscal Analysis Initiative, a group of independent, nonprofits with a shared commitment to responsible budget and tax policies. As such, it’s easy to identify some of the goals these organizations have for using social media, including: engaging with and even influencing the general [voting] public, influencing news, engaging with and influencing politicians and legislation, and sharing data, information or viewpoints. Social media is a prominent social gathering place where these goals can definitely be met. Joining the conversation is incredibly important if these organizations expect to change policy and change minds.

Joining the conversation really means conversations.

It’s not just a phrase or some insider lingo, when I recommend organizations join the conversation, I mean just that! People are talking online and the best way to influence what they are saying or how they are thinking about issues is to talk with them. The survey found that blogging and blog outreach was the most popular social media choice.

  • 83 percent currently reach out to bloggers and the remaining 17 percent plan to in the future
  • more than 93 percent now monitor citations of their organization in the blogosphere

Many groups included in the report maintained blogs (either on their own site or elsewhere), but what the numbers above (and the effects listed below) indicate is that you don’t necessarily have to create your own blog to join the conversation. It’s already happening, so go there!

Being an active member of the conversation pays off.

  • 88 per-cent of the organizations said they had been cited in blogs as a result of their outreach efforts
  • 64 percent felt that they had successfully affected blog coverage of an issue.
  • 16 percent of the organizations were subsequently invited to submit guest-posts

Real-time is just as important.

Over half of the organizations surveyed reported that they do not use Twitter and do not intend to, with only 24% reporting use of the tool. This is a huge missed opportunity to influence public opinion, participate in the conversation, attract attention from journalists and policy makers, and more. Twitter is part of the real-time Web, meaning it enables people to communicate, share information, spread news, and distribute links in “real-time” as it happens. As more and more people join the micro-blogging platform Twitter, it becomes an even more relevant tool for organizations working on impacting legislation and connecting with voters. It’s true that with blogs, there’s a bit more time for responses to be prepared (and even approved internally) before posting. But, that should not stop organizations joining Twitter and empowering staff to leverage organizational talking points, resources and research to better information the conversations there.

One organization had particular success using Twitter to facilitate its state policy work. As the legislative session in the group’s state was winding down, things began moving at such a rapid pace that daily newspaper updates were not sufficient to inform and pro- mote its advocacy efforts.The organization found that following Twitter updates posted by reporters and advocates from the state- house was the fastest and easiest way to track legislative develop- ments.The group’s representatives were also able to update their Twitter profile to provide rapid-response statements.These short and timely statements sent out on Twitter caught the attention of local reporters, who then contacted the organization to solicit quotes for stories.

What do you think?

How has your organization joined the conversation online? Are there any tools or techniques in particular that have helped you find or contribute to the conversations taking place across the web?

(Download the full report in PDF: New Media & Social Change: How Nonprofits are Using Web-based Technologies to Reach Their Goals)