Thanks so much, Bonnie!

I’m still getting over my wretched cold so didn’t end up sitting and typing on this as much as I would have liked! But, it’s okay with people like you that will pick up for me add great notes and value to the post!

You are totally right on that it isn’t just the individuals needing more information and more resources that makes this case study interesting, but that Oxfam created an interesting and fun way to dig deeper into the issues and areas they are working on. It’s information rich but also an approach to gift aid that people will have fun sharing with their family or friends.

Thanks for joining in

Two lessons here:
1) Lesson for individuals (as you’ve noted): “Be sure you are educated about the impact you want to make and how best to make it.” – Absolutely and:
2) Lesson for organizations: Make involvement with the work of your org transparent and fun. As your short case study of Oxfam shows.
I have found that both Oxfam and ActionAid in the UK have very creative approaches to fundraising – Kudos to both and to you for sharing!