We Are Media is a terrific resource for anyone looking for tips, examples, case studies and information on using social media in a nonprofit organization.  Now, the content from We Are media is available to you in a brand new “Choose Your Own Expert” format. The best part: any path you choose will be a good one. NTEN’s gathered some of the top nonprofit social media experts to help your organization devise a solid strategy as well as learn the secrets of using a variety of social media tools.

I’m bummed that I cannot participate this time around (will be traveling with my family, enjoying some offline adventures) but am already looking forward to the next opportunity!


The Format

This immersive, interactive webinar experience(tm) will begin with a plenary session providing an overview of social media strategy, organizational adoption issues, capacity, metrics, and strategy execution. Because we know you’d be disappointed in us if we didn’t include them, we’ll have a live question and answer and a back channel discussion.

After a ten minute break, participants will have the option of joining one of four break out sessions: Listening/Engaging; Storytelling; Generating Buzz; Online Networking. Each of the 60 minute sessions will include a drill down in the topic area, presented by an expert in field (see below). The back channel will be moderated by even more experts, who will add additional insights and answer participants questions.

After a ten-minute break, participants will reconvene as a group to grill the presenters in each of the areas.

The Flow

Opening Plenary: 45 minutes
Q&A & Backchannel: 15 minutes
Break: 10 minutes
Breakout Sessions (choose one): 60 minute
Break: 10 minutes
Final Q&A: 40 minutes

The Learning Objectives

  • Identify objectives, audience, and strategy execution to effectively integrate social media into your organization’s overall web communications plan so it supports your organization’s mission
  • Explore the organizational change management issues that social media raises and how to talk about them
  • Experience a variety of social web tools that are essential in listening/engaging, storytelling, generating buzz, and online networking
  • Have access to experts and peers to answer your specific questions via live question and answer and backchannel chat


More about We Are Media:
The We Are Media Project is a community of people from nonprofits who are interested in learning and teaching about how social media strategies and tools can enable nonprofit organizations to create, compile, and distribute their stories and change the world.

Curated by NTEN, the community will work in a networked way to help identify the best existing resources, people, and case studies that will give nonprofit organizations the knowledge and resources they need to be the media. The community will help identify and point to the best how-to guides and useful resources that cover all aspects of creating, aggregating, and distributing social media. The resulting curriculum which will live on this wiki and will also cover important organizational adoption issues, strategy, ROI analysis, as well as the tools.

We Are Media: Webinar Series from NTEN
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  • Thanks for the post Amy! Sorry you can’t participate in the webinar – we’ll miss you!

  • Thanks, Beth! It looks like it’s going to be an excellent event – have fun!