Deborah Elizabeth Finn just posed a terrific question:
This is a question for nonprofit organizations that use Twitter for outreach, fundraising, and advocacy campaigns: do you factor your organization’s Twitter follow cost into your campaign strategy? Also, do you consider the follow cost before you start following another tweeter?
She raises a ton of issues and ideas for me and I wish I could launch into all of them right now! Some of them include:
- Calculating cost (read: time) of maintaining conversations on Twitter
- How to leverage aggregation tools for listening so you don’t have to “listen” or read every Tweet that comes through
- Balancing your stream (both in content and frequency) so that your “cost” isn’t too high
And the list goes on. I’d love to hear what you think about the cost or burden or even reward of following more and more people on Twitter. What do you think?