Comments on: 5-Part Social Media Process

By: Five with coffee |

Five with coffee | — Tue, 24 Nov 2009 12:25:10 +0000

[…] Chad Norman provides 50 easy-peasy tactics which will help your charity meet the objectives of its social media strategy. If you’ve not got yourself a social media strategy have a peek at Amy Sample Ward’s advice. […]

By: 5 steps to a successful social media strategy | Socialbrite

5 steps to a successful social media strategy | Socialbrite — Thu, 20 Aug 2009 09:56:08 +0000

[…] Read the full post with the 5 Steps from above […]

By: Five Steps to Finding ROI at Amy Sample Ward’s Version of NPTech

Five Steps to Finding ROI at Amy Sample Ward’s Version of NPTech — Mon, 02 Mar 2009 14:54:34 +0000

[…] specifically address the problem. These 5 steps assume that your organization has already used a process to evaluate your audience and your goals and chosen tools and strategies that match the audience and organizational goals. Assuming our […]

By: Amy Sample Ward

Amy Sample Ward — Thu, 08 Jan 2009 17:36:40 +0000

Hi Liz-

Thanks for connecting! You are correct about Multnomah Falls, good eye!

You make a terrific point: a lot of social media strategy building and building blocks for success are the same for quality strategies across the board, whether it’s communications, fundraising, or donor/supporter/volunteer recruitment. It does need to be said though that are still aspects of working in the social media world that are different than traditional areas the organization is involved and vice versa. There are a lot of mistakes groups can make by thinking the same strategies will work.

Have you seen groups making that mistake or not?

Thanks again for connecting and looking forward to continuing the conversation with you here.

By: Liz Banse

Liz Banse — Thu, 08 Jan 2009 15:58:01 +0000

Amy, thanks for writing on this. I also consult on communications with nonprofits and view this list as applicable to any type of communications. Social media tools are the just the newest ones available to groups, but it always, always will come back to determining one’s goals, objectives, audience, messengers and strategy first, before deciding which tools to use. Your blog on this is a good reminder to folks.

Is your photo with your dog in front of Multnomah Falls?
Liz Banse, Resource Media

By: Amy Sample Ward

Amy Sample Ward — Wed, 07 Jan 2009 11:45:25 +0000

Catrina-

Thanks for joining in! Good luck as you dive into social media on behalf of the ACLU!

Please do keep us informed about your progress, insights, and especially your questions. Feel free to drop me a line any time or post a comment to all the readers.

Thanks again

By: Catrina Roallos

Catrina Roallos — Tue, 06 Jan 2009 23:19:54 +0000

Amy, Thank you for this great resource as I embark on a journey to find the ACLU (of Northern California)’s niche in social media.

It’s looking like Facebook will be a primary focus in 2009. (With its “disruptive” ability to aggregate information easily from across the Web)…

Wish me luck! I will refer back to this to make sure I’m on the right path. -catrina

By: Happy Social New Year! - Consigli per il nuovo anno

Happy Social New Year! - Consigli per il nuovo anno — Tue, 06 Jan 2009 16:32:23 +0000

[…] professionista nel campo del supporto tecnologico alle organizzazioni non profit, propone i suoi cinque consigli per una strategia vincente nei social […]

By: Amy Sample Ward

Amy Sample Ward — Tue, 06 Jan 2009 16:09:00 +0000

Jocelyn, this is great! Thank you!

I think you are right on with the point that, whether we like to admit it or not, all of us do compare our organizations to others in the sector; might as well take advantage of it and actually make notes about what they are doing well or not so well!

One thing I would add is the option to ask our supporters – if the org is seriously thinking about doing something new or different, then ask the email list subscribers or blog readers what they think and recommend. Not that it is necessarily the most objective or general group to query, but it IS a group that cares about what your organization does!

Your objective suggestions are right on – I refer people with questions or those looking for a review to Idealist and NTEN, as well as to TechSoup’s great articles and forums, ALL the time. I even go there myself!

Thanks again for such thoughtful feedback 🙂