Is your organization using Twitter? Are members of your staff using Twitter to representat your organization? The wave of companies and nonprofits joining the growing Twitter community is increasing rapidly. That doesn’t mean every group signing on has a good set of rules though…
One effect of online social networking technology is that it intensifies the environment that Marshall McLuhan called “all-at-onceness.” Old divisions fall away–near and far, high and low, word vs. picture–in favor of composition.
Part of this integrative process is the fusion of the personal and professional. Topics that were once taboo in polite conversation–money, religion, politics–are now a salient feature of the connected self.
In most respects I have no problem with this. I see myself primarily as a Watcher when it comes to organizational technology–I’m interested in seeing what happens but have little to no personal stake in any particular tool.
But there’s something going on that’s gotta stop.
Namely, political campaigning in social networking accounts connected to 501(c)(3) organizations. Read more…
Jeremy Pepper, a friend and PR-Social Media guru, coins a new term with Twitteriocy, claiming too many companies joining Twitter are doing so irresponsibly. He suggests six rules for organizations adopting Twitter (and really, these rules can be expanded to work for most social media tools):
1. Don’t have your PR firm set up and be your Twitter account.
2. Don’t follow everyone willy nilly.
3. Get Tweetdeck.
4. Be engaged. Be personable. Be responsive.
5. Be a person.
6. Twitter is not for everyone.
You can read more of Jeremy’s post as well as explanations to all of these points on the POP! PR Jots blog.
What concerns has your organization had with using social media? What policies has your organization adopted that really work for helping staff use social media tools responsibly?