The original announcement from GG said, “GlobalGiving Green is a brand new way for you to help solve that dilemma. Using a unique scientific evaluation system, we’ve carefully pre-screened initiatives that offer win-win solutions — helping people while protecting the planet.” But, I wanted to find out what green projects looked like, how users would know if a project was green or not, and how the ‘green-ness’ of the site/projects effected me as a possible-donor. So, I investigated…
How Green projects are identified:
When you are looking at a list of projects, like Green Technology, you will notice a green leaf above the project title. Clicking on the leaf shows you attributes of the project that qualified it as a green effort. Additionally, you can click for more details and see the numbers/grades for each green category to help further inform your donation choices.
How do you know if the project is green?
If you are on the Global Giving Green website, then you know the projects are all green. If you are on the standard Global Giving site, though, I can’t figure out how to find projects that are green—making me think the sites are not talking to each other, meaning the ‘green’ information can only be found by visiting the GGG site.
Effect of green-ness:
I am a very green-aware consumer, community member, and supporter, so it isn’t surprising to me that when I visit the GGG site I am happy to browse through the information on the leaf icons and compare projects based on the areas I think are most important. What I think Global Giving did right, was to offer as much information as people like me would want, but hide it a bit so every visitors can decide if they want to learn more or not. The icon appear for everyone, but you can use it access much more if you are ready for it. All in all, the openness and awareness of green information really encourages me to support more projects that I may have otherwise because I really do feel that I get to help out a project and help save the planet!
What are your thoughts when you visit the Global Giving Green site? Do you feel more inclined to donate to a project knowing that it is “green” and having access to the green information?