Learn about basic social media concepts and principles, as well as the situations in which social media would or would not help your organization. Here is a great presentation that introduces social media.
Learn about the key ingredients you should use for putting together a great social media strategy, how social media strategy relates to your organization’s other internet and communications strategies, and more! You can even check out the example group exercise I contributed for creating a social media strategy!
Learn about the signs of resistence in an organization, how to get organizational buy-in for social media strategies, and which policies are useful for dealing with social media in an organization. Week 3 collaboration and contribution is happening now – join in or learn more!
What have been some of the hardest obstacles to over come in getting buy-in for social media at your organization? Were the main evangelist, or did you have partners?