This morning I participated in the first Twebinar from Radian6. A Twebinar is a webinar as you may have experienced before with a shared screen for slide show or video, a common question box, a video feed for the presenter, etc. + a live back channel on Twitter. It was the first in a series from the social media team; this one focusing on game changing uses of social media by companies.
The speakers focused on large for-profit companies’ examples but that doesn’t mean the lessons aren’t applicable to nonprofits as well. Here are some take-aways and thoughts I jotted down while listening in to both the videos and Twitter chatter.
- Social media has an equalizing effect: It can make large organizations seem small (personal) while making small organizations seem big (participating in the conversation).
- Often, with certain social media tools like podcasts especially, you are able to put your information and messages in front of those who are looking for it/want it, without having to know where they are—opposed to a bulk mailing, for instance, where much of the cost is wasted in sending to many people who aren’t interested.
- Simply adopting a social media tool or a social media strategy isn’t game changing, but the community around your organization or service can be. If the constituency is already talking, interested, or its desires for connectivity are met with your tools then it can more easily be a successful switch.
- Many organizations hear talk about using social media tools and think, “why?” The reason is simple: The conversation about your organization, your geographic area, your issue or project arena or policy effecting any of those things IS taking place, and it would only benefit you and your community to be part of that conversation.
- It’s okay to give away your knowledge—actually, the more knowledge, lessons learned, and ideas you give away to your community, the more you establish your organization as a leader and an expert in the field (thus gaining more supporters, more donors, and more people engaged around your issue).
(You can read the responses from participants using the hashtag (#tweb) or title by look at this summmize.com page.)
I hope to expand on some of my thoughts from the Twebinar soon as well. If you want to check it out and register for an upcoming Twebinar, check out the Radian6 Twebinar website.
What kind of questions arise for your organization when considering social media options?