Last month I shared some brief thoughts about the changing environment of nonprofits per the characteristics of Millenials.
A few weeks ago, Allison Fine participated in a live chat with the Chronicle of Philanthropy to discuss the topic of Engaging Millenials in Social Causes. Quite a few people participated in the live discussion on the C of P website during the hour-long virtual event. To reflect on some of the ideas and questions I raised in that previous post, I asked Allison:
How do you view the relationship between Millenials and older generations IN social media? Positive, negative, linear, hierarchical, leaders/followers, individuals, mentors/teachers, etc. And, do you think this relationship affects the conversations that nonprofits are trying to listen to, interact with, and learn from? Thanks!
I was thinking a lot about the way interactions and relationships between Millenials and those of older generations could effect the way organization adopt or integrate social media tools into their work. Allison’s response was:
Hi, Amy, thanks for your question and the interesting thoughts on your blog last week. We provide astonishingly few opportunities for Millennials and older generations to use social media together. We’ve almost made it taboo, haven’t we? I would love to see younger people mentor older people on social media, what a great use of talents and skills! I think it would be a great way to unlock causes and organizations (again, back to provocative!) One of the most interesting aspects of Causes on Facebook is that there are so many causes for each issue. Take Darfur, for example. There are hundreds, maybe even thousands, of Causes on Facebook dedicated to this issue. Before, in the proprietary age, people interested in this issue would have been largely locked into one or two organizations they knew about.
This is a long way to say that I think your interest in this area is right on the money and I would love to see more mentoring and more conversations between young and old people online or on Causes.org or even on Twitter (!) about issues that concern us all.
So, now I’m thinking about ways that organizations can use social media tools in a meaningful way that also allows all supporters (Millenials and beyond) to interact with each other. How does your organization create places, on or offline, for supporters of all ages to interact or spread your work on behalf of the organization (fundraising, communications, etc.)?
You can read the other questions and answers from the Chronicle of Philanthropy live discussion with Allison Fine on the C of P website, here.