I am going to live blog another session from today’s NTC here in New Orleans. Click below to follow along live (or read back from the archive) of Targeting Your Message: Values-Based Segmentation and Communication Strategies for Nonprofits with representatives from McQueen Morrow Associates:
I went to this session as well and was surprised to find that it was solely about fundraising. (And old fashioned fundraising at that.) The title made it out to be about communication.